Friday, March 27, 2020

March 2020




My second plate release has come quickly and I decided to celebrate the release of the 20 plate with a handover picture of one of our customers. Because of the new plate release, I decided to blur out the whole reg plate and just left the ‘20’ so that this was the main focus of the piece.
  
One of the Sales Executives customers asked whether she could bring in her 70’s reworked camper to the dealerships for some images outside with the VW badge. I was so excited to see this at our dealership as obviously we are the car side of Volkswagen rather than the van side. The day came and the owner of the camper brought Delilah to see Crewe Volkswagen. Unfortunately she forgot to bring her phone with her so I had offered to take the images for her and send them to her email. She was overjoyed with this offer and allowed me to use the images on our own social media page. This was a lovely change to have on our social media page as I’d never had the chance to post something that wasn’t a car. I did however make sure that this was okay with marketing first as I was unsure with it not being a car.  

The end of month brought 2 incredibly exciting additions to our Crewe Volkswagen dealership. We’d been waiting for this for weeks and the time had finally arrived. The Golf Mark 8. AND the T-Roc Cab. For the arrival of the mark 8, I took it to a local beauty spot; Crewe Hall. Here I gained a load of gorgeous pictures of the motor as this was one of few to the country. When the T-Roc cab arrived, I also snapped some pictures of this and uploaded both to Facebook and Instagram.. This is how they looked!


 

Friday, February 28, 2020

February 2020



Kicking the month of February off, we had another one of our annual VIP sales event where again I’d be working the whole weekend! This time, I was in for the lead up to the event, so got to see more of how the event is set up from a marketing point of view. We had a team from Rhino come in to dress the showroom which was exciting to see as it completely changed the atmosphere of the whole dealership! Again, similar to the previous event, I used social media carefully to ensure none of the exclusivity or attention was drawn away from the event. My favourite post from the whole event did have the underlying basis of the event, but with a personal touch which I used as I know that using staff in posts is what my particular audience likes to see. Martin, one of our Sales Executives turned 60 during our event, so as a Happy Birthday to him, I used him on our Facebook page.

The week following the VIP event was the National Apprentice Week where apprentices up and down the country are celebrated. For this, each dealership was sent a box full of goodies for their apprentices. Inside it contained a pair of wireless earphones, an apprentice mug and some sweeties. Again, I decided that this would be a great opportunity to highlight this week to our online audience.. for once I was on the other side of the camera!


Towards the end of February, I was also given the opportunity to complete a day long first aid course. Although I’d hope I’d never want to use anything I learnt on this course, this is an incredible opportunity as this will be able to go onto my CV.

Thursday, January 30, 2020

January 2020



Settling back into the business from Christmas break, I was set another target from Andy. This time a far more challenging target which in fairness, I was quite worried about. This involved me utilising the sales executives in the walk around videos which are attached to vehicle adverts rather than using the silent method on the vision application. Miscommunication between the team meant that all videos that I had previously done, had been deleted. This meant a lot of work for myself as originally this target was more of a plan to ease this video change, using this method on new stock, rather than starting from scratch. Because of this, I had a whole stock list of videos that needed to be done as nothing had videos attached to the advert. I started this mammoth task by simply printing off a stock sheet in age order. It is important that older stock had their videos done first compared to those that had only been in stock for a couple of days. Once I had this to hand, I was then able to collect all peg numbers for the cars. This would ensure that the productivity and efficiency remained high during the execution of the videos as multiple sets of keys could be located rather than going in and out to the key board after each one. The managers also pushed for the bulk of these to be done during the morning sales meetings so from that point of view, I had tremendous support. If I was ever going to hit this target, I’d need the help of the Sales Executives. A couple of the lads were incredibly helpful, with two spending several afternoons with me.

This week, there has been another handful of staff who have been accredited by Volkswagen. Like last time, I wanted to celebrate this great achievement, so used it on Facebook. This again received a great reception with a really good amount of likes. I have realised that posts about staff work really well. Whether that be an accreditation award, long service award, national receptionist day or even just a talky walkthrough with one of our executives, our audience likes to see our staff. Which in my opinion, is lovely to see!


March 2020

My second plate release has come quickly and I decided to celebrate the release of the 20 plate with a handover picture o...